As a freelance Web Developer, it makes sense that most of your business happens online. Your past work is all online, your portfolio is online, and sooner or later, someone who wants a website is going to look for your services using a search engine.
SEO for freelance Web Developers is about making the most of your website in order to attract and gain more customers. Following good practises in SEO is a big part of your future success.
The cheatsheet below will give you an overview of the basics you should focus on. Let’s elaborate on a couple of points:
Social profiles
Behance, Dribbble and Pinterest can lead new potential clients to you, so it’s important to always do the following things on these sites:
- keep your portfolio of work updated
- tag your work correctly! ‘minimalist web design’, ‘personal website template’, etc will help people find you
- do your research on hashtags so you know which ones to use on your Pinterest and Instagram profiles
- include your website in all your profiles!
Blogging
If you’re not already blogging, this is definitely the missing piece in your SEO puzzle. Your blog is the opportunity to showcase your expertise and define what differentiates you from other web developers. This can be the industry most of your clients come from (real estate sites, e-commerce sites, personal blogs, fashion influencer blogs, etc).
Don’t forget that if you want to see exactly what’s wrong with your site in terms of SEO and get step-by-step instructions on how to fix it as well as other recommendations to improve your site’s traffic and search rankings, click below to get a free 10 day trial of marketgoo PRO!
Bonus:
Some freelance web developers that have websites headed in the right direction:
Robert Kanyur – keeps it simple: blog, contact, and portfolio. He’s decided not to have his complete portfolio on his site but has a clear redirect to dribbble.com which also has a link back to his site.
Takashi Wickes – another single page which does the job. We can see his work, about and social links and portfolios right there. Missing: a contact form (or e-mail address) and a blog ?
